Toronto, August 28, 2024 – Global apparel retailer UNIQLO today announces the worldwide release of a new collection for the PEACE FOR ALL charity T-shirt project, featuring three new designs created with the internationally renowned photographic cooperative Magnum Photos. The new collection features striking, joyful photos taken by Magnum photographers of international humanitarian projects that have been funded by customer donations through PEACE FOR ALL. The collection will be available from Friday, September 20.
The PEACE FOR ALL project, launched in June 2022, features T-shirts with designs expressing a wish for peace, provided voluntarily by collaborators with close ties to UNIQLO who share the goal of “taking action with a desire for world peace.” All profits from sales of PEACE FOR ALL T-shirts are donated to three international humanitarian organizations (UNHCR, the UN Refugee Agency, Save the Children, and Plan International). To date, a total of 41 collaborators have created T-shirts, with more than four million shirts sold, raising more than 1.2 billion Yen (around 8.3 million US$) in donations.
For this latest collection, three members of Magnum Photos, the internationally renowned photographic cooperative, travelled to Vietnam, Romania, and Ethiopia, to capture moments of PEACE FOR ALL-supported humanitarian activities from their own perspectives. These images powerfully illustrate the global impact of purchasing and wearing PEACE FOR ALL T-shirts, sharing where these activities are making a difference, and the people who are being supported.
Through this collection, created by combining UNIQLO’s “power of clothing” with Magnum Photos’ “power of photography,” UNIQLO will continue to expand the PEACE FOR ALL initiative worldwide in a hope for world peace.
Overview of the New PEACE FOR ALL Designs
Photographer Profile
CRISTINA DE MIDDEL
Born in Spain in 1975. De Middel investigates photography’s ambiguous relationship to truth. Blending documentary and conceptual photographic practices, she plays with reconstructions and archetypes to build a more layered understanding of the subjects she approaches. She joined Magnum in 2017 and became Magnum President in 2022.
Photos showing Plan International’s activities in Vietnam to prevent child marriage, support the education of girls, and renovation of school dormitory and WASH facilities establish schools.
OLIVIA ARTHUR
Born in United Kingdom in 1980. Olivia is known for her in-depth work examining people and their personal and cultural identities. More recently her practice has moved into an examination of the human relationship to the body, our physicality, and its intersection with technology. She joined Magnum in 2013 and was elected as its president from 2020 to 2022.
Save the Children supports children and families who have fled the war in Ukraine with education, mental health care, and cash assistance. Photos show children playing and participating in workshops at a Counselling Hub in Bucharest, Romania.
LINDOKUHLE SOBEKWA
Born in South Africa in 1995. Sobekwa’s early projects dealt with poverty and unemployment in the townships, while in later work he is increasingly addressing his own life, such as his relationship with his sister, Ziyanda, who died after becoming estranged from her family. He joined Magnum in 2022.
UNHCR supports forcibly displaced people in Ethiopia with food, daily necessities, and education. The photos show the relief activities and the lives of the people there.
Report on Donation Amount and Support Activities (as of April 30, 2024)
https://www.uniqlo.com/jp/en/contents/sustainability/peace-for-all/
Participating collaborators
Akamai Technologies, Technology Company
Jonathan Anderson, Designer
Tadao Ando, Urbanist, Architect
Haruka Ayase, Actress
Jean-Michel Basquiat, Artist
Dick Bruna, Picture Book Author, Graphic Designer
Roger Federer, Professional Tennis Player
Ines de la Fressange, Model and designer
Han Meilin, Artist
Keith Haring, Artist
Herzog & de Meuron, Architects
Ayumu Hirano, Professional Snowboarder, Skateboarder
Khaled Hosseini, Novelist
Rei Inamoto, Creative Director
Kosuke Kawamura, Collage Artist, Graphic Designer, Art Director
KAWS, Artist
Shingo Kunieda, Professional Wheelchair Tennis Player
Hakujyu Kuiseko, Calligrapher
Lisa Larson, Ceramicist
Saul Leiter, Photographer
Christophe Lemaire, Designer
MAGNUM PHOTOS, MAGNUM PHOTOS
Christina de Middel, President of Magnum Photos
Daido Moriyama, Photographer
Moomin, Novels, Picture Books & Comics
Emmanuelle Moureaux, Architect, Artist, Designer
Haruki Murakami, Novelist
Yu Nagaba, Artist
Kei Nishikori, Professional Tennis Player
Julian Opie, Artist
PEANUTS, Comic
Jason Polan, Artist
Gordon Reid, Professional Wheelchair Tennis Player
Francesco Risso, Creative Director of Marni
Kashiwa Sato, Creative Director
Adam Scott, Professional Golfer
Hana Tajima, Designer
ULTRAMAN, Ultraman
Wim Wenders, Film Director
Shinya Yamanaka, Physician-Scientist
Takeshi Yoro, Anatomist
Tokujin Yoshioka, Artist, Designer
Donation recipients
UNIQLO parent company Fast Retailing contributes all profits from the sale of PEACE FOR ALL T-shirts (equivalent to 20% of the selling price) evenly to three partner aid organizations through their representatives in Japan. Donations are used to fund activities for international peace.
UNHCR, the UN Refugee Agency
- UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee because of conflict and persecution. UNHCR delivers life-saving assistance like shelter, food, and water, helps safeguard fundamental human rights, and develops solutions that ensure people have a safe place to call home and build a better future.
- Save the Children is an international NGO that works to save and improve children’s lives around the world and ensure children’s rights to survival, education, and protection are a reality worldwide. The organization was established in the UK in 1919 and currently operates in about 120 countries.
- Plan International is an independent development and humanitarian organization that advances children’s rights and equality for girls in more than 80 countries. They strive for a just world, working together with children, young people, and their supporters and partners.
Media Contact
For additional information please contact Julie Marshall, Senior Manager, Media:
About Save the Children
Save the Children believes every child deserves a future. In Canada and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.