Toronto, May 9 2021 – There is no greater mission for a mother than protecting and trying to ensure the best future for her child. The work of a mother has become even more complex and challenging with the outbreak of the global pandemic in 2020.

The COVID-19 crisis has had a deep impact on children, families, communities and societies all over the world. Children in particular have been severely affected by the coronavirus, with disruptions to their learning from school closures, stretched healthcare systems, lost livelihoods and restricted access to nutritious food.

In the spirit of Mother’s Day, Bvlgari and Save the Children come together for the world’s children with the a #PROTECTAGENERATION campaign. This campaign represents their joint answer to counter a potential intergenerational catastrophe, an approach reaffirming their 12-year long commitment in the key fields of Education, Fighting Poverty, Youth Empowerment and Emergencies, while adapting the area of action to contrast the negative socio-economic impact of the pandemic and aligning it more to Bvlgari’s Corporate Social Responsibility global strategy.

To date, the successful sales of the custom-made Save the Children jewellery collection have helped to raise more than $100M globally, primarily invested to guarantee quality education as an indispensable premise for development. Other key areas of intervention are youth empowerment, providing adolescents with the practical skills they need to find a job and earn a living, emergency response and the fight against poverty through targeted programs in the communities.

Now, considering the pandemic’s significant consequences on children’s lives, it has become more important than ever for Bvlgari and Save the Children to protect this generation of children to ensure they have a chance at a better future.


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About Save the Children

Save the Children believes every child deserves a future. In Canada and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.